The Efficacy of Anacardic Acid from Anacarduim Occidentale Essay Example for Free

The Efficacy of Anacardic Acid from Anacarduim Occidentale Essay Lipids are one of the atoms utilized by angles for their physiological capacities and cell forms. These lipids have numerous utilizations in the lives of fishes, in angles as well as in different exercises of different life forms. Oreochromis niloticus (tilapia) is one of the most widely recognized fish that contains lipids in their muscle or tissues. Anacadium ocindentale (cashew) is a nut crop with natural products that contain a fluid known as cashew nutshell fluid (CNSL). This three fluid has three phenol constituents, one of this is anacardic corrosive. In this investigation, the cashew nutshell fluid (CNSL) was extricated from Anacardium occidentale and anacardic corrosive and afterward isolated from the CNSL by the procedure of centrifugation and afterward blended in with the food of the fish and afterward took care of to the fishes. The motivation behind this examination is to make a helpful lipid source from anacardium occidentale. This investigation will test the viability of anacardic corrosive as a lipid wellspring of Oreochromis niloticus, and watched if the development advancement and weight expanded. Subsequent to watching the fishes for multi month to about fourteen days, results and information were broke down. The specialist utilized T-test as their measurable device, and reasoned that the development and weight of the Oreochromis niloqticus expanded by 50.36% in weight gain and 50.98% in the expansion in size when given anacardic corrosive.

Notes on Madonna and Child Essay Example

Notes on Madonna and Child Essay Madonna and Child, a gum based paint on board piece from around 1215, uses rich, profound tones and smooth brush strokes to pass on the intelligent idea of this piece. Mother and kid are demonstrated both looking down, which persuades that they are in profound reflection. The general tone of the artwork is somewhat solemn, as communicated by the profound hues and shadowed impact regarding the matter of the piece. The creation is conventional representation style, with a naturalistic way to deal with the subjects in a plain, focused direction. This takes into consideration the emphasis to lie on subject and kid, which can be surmised to be Madonna and Child. The foundation of the work of art shows an alleged perspective on a nation street through the window, which includes a shortsighted and quieting feel to the artwork. It very well may be derived that the painter wished to depict the profound reflection Madonna and Child are persevering. This is done through the structure all in all , however explicitly, the physical situating of mother and kid, the profound tones and shading palette picked, and the position and bearing of the subjects look. The point of convergence of this piece lies in the moms hold of the youngster. By the way where she grasps the kid, it is evident that she is in profound reflection. The way that they are looking descending is additionally noteworthy, as that gives a disheartened meaning to their contemplations. This additionally allows the piece to keep up its wistful feel, which is understood the watcher. It is significantly exceptional that the portrayed wistful, intelligent mien of the piece could be sympathized the watcher, and that positions the craftsman as carrying out his responsibility effectively. Intrinsically, the watcher feels that there is some wellspring of contention to the correct hand side of the subject and her kid, as neither one of the subjects is locked in at the painter painting their representation, yet something of f to the side of the pictures outline. The profound tones and

Choosing the Right Crna Admission Essay

Choosing the Right Crna Admission EssayThere are many crna admission essay samples available in the internet but only a few of them can help you write a successful essay. It is the fact that all the essays for admission to an MBA or other online business school must be unique and all of them must meet the requirements of the school.The only way for admissions students to get a better grade is to write an essay that will help the admissions committee to notice what the student has to say about himself or herself. Many admissions committees today prefer essay samples because these essays give a very clear insight into the character of the applicant. There are many ways to write a successful admission essay.Before choosing an essay samples, you must take some time and decide what kind of essay you are going to write. As mentioned above, admission essays need to follow certain guidelines and these guidelines should be followed if you want to achieve the best grade possible. However, befo re writing an essay, it is always advisable to research and know exactly what the guidelines are.There are many kinds of essays for admission essays. Some of them may require you to write in a specific format while others may not. While researching the internet for essay samples, you should not only look for the kinds of essay samples but also look for the formats in which they are written. There are many different formats in which you can use to write an admission essay.Writing an admissions essay that will make the admissions committee to notice your point of view is not an easy task. It takes a lot of patience and hard work to find the right essay samples that will help you do so. One way to ensure that you have chosen the right essay sample is to browse through the samples and check out the way the essay is written and the techniques used to write the essay.Whenwriting admissions essays, do not try to talk about yourself. This may not go down well with the admissions committee a nd may increase the chances of rejection. The main point here is to highlight the benefits of the candidate and it is advisable to speak about the achievements of the candidate rather than talk about oneself.Most admissions essays are lengthy and you will not be able to put in a good amount of effort in the composition. It is highly advised that you invest time in the writing process and work on it until you are able to complete the work. This will make you learn how to write a great acceptance essay.Once you are done with the admissions essay, you must ensure that you submit it along with your grades. While submitting the essay, ensure that you use a style that is recognized as the 'style statement'. This will ensure that the admissions committee will notice the essay more and will be more likely to provide you with an admission letter of acceptance.

Leadership in the International Marketplace Essay

Leadership in the International Marketplace May 24, 2010 Abstract Caterpillar – the maker of earthmoving equipment such as bulldozers, along with excavators, graders and monster mining trucks – reported first quarter profits of 55 cents a share, up from a loss of 19 cents a share a year ago. The back-story of what they did, how they did it and most importantly – what they envisioned and changed a year ago – is the basis of this paper. This discussion will encompass the aspect of approaching and collaborating with developing countries and markets, and the role of rebalancing the global economy. Finally, this paper will provide a recommendation to address the current state of a recessionary U.S. market.†¦show more content†¦This would include lower labor or distribution costs (Suranovic, 2007). CAT saw their improvement stem heavily from surging demand in developing countries. The domestic market has all but evaporated; one can buy a ‘gently used’ bulldozer now for pennies on the dollar, so there is n o market for new equipment. The European market is sluggish as well, but the Asian market skyrocketed by 40 percent and Latin American markets rose by 7 percent (Caterpillar, 2010). Working partnerships across national boundaries and increasingly across industries are referred to as Global Strategic Alliances. Strategic alliances can also be formed between a company and a foreign government, or between companies and governments (Deresky, 2008). CAT has developed such partnerships and relationships with India, China, Brazil and a number of large and developing countries. However, such alliances do not come without criticism. Dislocating residents in India, mowing down the Amazon in Brazil and developing centuries-old farmland in Chine do not always garner support and harmony. There is a social ransom to be paid, which is the price paid for getting straight with the public (Alter, 2010). For CAT, that is to invest in the local society through education, infrastructure improvements an d technological support (Caterpillar, 2010). Deresky (2008) refers to this as corporate social responsibility, where the corporation must balance the benefitsShow MoreRelatedUnilever: Leadership Knows No Boundaries1409 Words   |  6 PagesUnilever: Leadership Knows No Boundaries Leadership is a complex subject that has been defined by numerous experts and theorists in nearly every industry around the world. There are as many definitions for leadership as there are companies that profess to be focused on leading their firms effectively. But merely talking about leadership and its application to the business world is no match for the application of leadership principles used to guide a firm’s decision-making and strategy. AccordingRead MoreInternational Trade And The Global Marketplace1428 Words   |  6 PagesGlobalization has huge influences on economies as many countries are engaged to international trade in order to achieve economic growth, free trade agreement and financial liberalization has contributed to the opening up of world economies and resulted in more international trade. Countries use their comparative advantages to gain a positon in the global marketplace and achieve economic growth (Seyoum 2007). International trade is a critical resource of revenue earning for developing countries. HoweverRead MoreEssay On Leadership Development From A Global Perspective1022 Words   |  5 PagesLeadership Development from a Global Perspective In our modern world, business conduct operations in a global environment; unfortunately, however, far too many business leaders are currently out of touch with the personnel they are called upon to lead. Businesses must not only respect their localities and leading marketplaces, but they must also bear in mind the entire globe. Furthermore, more and more business leaders are beginning to manage international companies that operate in different partsRead MoreEssay about The Impact Of Human Resources Management Globally1141 Words   |  5 Pagesresources management in the United States and will continue in the next ten years. Labor laws, wage disparities, intense competition and fluctuating currency values are the challenges that are making organizations worldwide to compete in marketplace with products requiring a great deal of labor, and it is now getting harder for some of these organizations to maintain employees abroad. As Mello (p. 610) mentioned that a greater percentage of United States workforces are moving their operationsRead MoreRiordan’s Competitive Advantages Essay examples1099 Words   |  5 Pagescompanies sell both nationally and internationally. 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Many in local communities associate globalization with modernization (i.e., the transformation of traditional societies into Western industrialized ones). At the global level, globalization is thought of in terms of the challenges it poses to the role of governments in international affairs and the global economy At political and economic level, globalizationRead MoreMarketing Strategy Of Pepsico, Inc.1037 Words   |  5 Pagesminority advisory boards. Under the leadership of Steve Reinemund, Pepsi effectively measured diversity and changed the culture of the organization so that each division saw reduced minority turnover rates, improved minority ratios, and increased health scores; however, the leading figure of these campaigns has decided to retire in this case study, leaving the company in a predicament. Problems The first major problem arises with the transition in leadership. 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The Scientific Field Of Psychology - 2425 Words

The minds of men have never been a terribly cogent or consistent place, rather one that primarily â€Å"oscillates between sense and nonsense† (Jung). This, of course, begs the question as to why are we, as human beings, are the way we are; what makes us tick? Most people have probably asked this question at one point or another, there are those of us today who have dedicated their entire lives to answering this question. Humanity’s answer to this conundrum is the scientific field of Psychology, the study of the human mind and its functions. Psychology can be traced back to as far as 428 B.C. stemming from the Ancient Greeks (Plato), but at this time it was more philosophic thought than a field of science; it did not become a legitimate scientific field until the early 1800s. Before the 1800s, even after its founding to an extent, it was not fully accepted to be science; other scholars thought the study of the human mind and its mechanisms to be too abstract a field to be considered anything but philosophy. As biology developed and neurology emerged psychology gained the support it needed to given credence by other scholars and fields of science. Moving farther ahead in the history of psychology, what we would today largely recognize as practices contemporary did not come about until even later point on the psychology timeline. Furthermore, contemporary psychology is dramatically different from modern day psychology, this is a science that has grown and evolved dramatically evenShow MoreRelatedUnderstanding the Scientific Field of Social Psychology Essay1565 Words   |  7 PagesSocial psychology is a study which seeks to study and understand social behavior. It tells us more about the group behavior, how we interact and how it impacts our decision. According to scientist Gordon Alliport, Social psychology is a discipline that uses scientific method to understand and explain how the thought, feeling and behavior of individuals are influenced by the actual, implied or imagined presence of other human beings. Social psychology is not limited to any social topics but looksRead MoreAbnormal Psychology1154 Words   |  5 Pages Abnormal Psychology: The field of abnormal psychology is a scientific discipline that focuses on examining the causes of mental dysfunction or abnormal behavior. Some of the major areas of study in this field include emotional disturbance, psychopathology, mental illness, and maladjustment. This scientific discipline examines abnormal behavior since such actions are expressed due to psychological dysfunction that contains some features of deviance, potential injury, and distress. As various typesRead MoreTesting The Limits Of Sense And Science930 Words   |  4 Pagespseudoscientific ideas of psychology such as spiritualism in which to support the scientific and experimental boundaries of the discipline of psychology. Coon’s purpose of this article was to illustrate how scientific psychology came to be developed and personify those who fought for experimental psychology. These psychologists established to maintain the boundaries of psychology as a field of science. Throughout the article, Coon presented popular ideas of psychology that made psychology in the eyes ofRead MoreFundamentals of Research Methodology1135 Words   |  5 Pageswill explore the fundamentals of research methodology in the Psychology field and discuss the importance of psychology. The answers to these questions are the basis for the theories that led to research. Research is the groundwork performed by Psychologists in order to answer questions about behavior and the mind. The outcome of the research will offer a clear picture of why an individual act the way he or she does. In the Psychology field, data is gathered to conduct the research and produce an outcomeRead MorePsychology As A Modern Science975 Words   |   4 PagesAbout Psychology is a known work of the psychology world which was published in 1986. Beginning courses in psychology use his text frequently. Stanovich primary purpose for writing the text is to bring attention to his observation that the public’s understanding of psychology is different from psychology as a modern science. Psychology as a modern science explains the underlying functions that shape human attitudes and behavior. To the people who misunderstand this, the field of psychology is notRead MoreIs Psychology A Science?998 Words   |  4 PagesThe question that ‘psychology is a Science’ motivates a substantially critical debate amongst many professions, having very strong opinions. To come to a vigorous conclusion on this subject we must take into recognition both sides of the argument, what is science, and weather Psychology meets the principles of Science. In doing this the following essay will be debating the principles of science, the sci entific unifying approach, poppers opinion on whether psychology is a science through his theoryRead MoreThe Nature Of Psychology As A Discipline1714 Words   |  7 PagesIn the media we often encounter rather unfavourable portrayals of psychology, which characterize it as a â€Å"soft†, intuitive subject. It receives a lot of criticism for failing to precisely test and predict the examined phenomena. Psychology is falsely perceived by many as the pure study of the abstract, metaphysical â€Å"mind†. The ambiguity of the concept makes any scientific investigation of human behaviour questionable. However, this belief is a misconception. Although there are aspects of human behaviourRead MoreThe Role of Research and Statistics in the Field of Psychology1358 Words   |  6 Pagesand Statistics in the Field of Psychology Abstract Research and statistics are essential elements within the field of Psychology. Through the evolution of technology, the task of conducting adequate research and statistics methods have become abundant in methodology. Because of such, research collection and experimentation approaches of researchers and Psychologists, greatly vary in specificity. However, one method reigns true and consistent, and that is the Scientific Method; of which willRead MoreHistorical Perspective of Abnormal Psychology1014 Words   |  4 Pagesï » ¿Running head: ABNORMAL PSYCHOLOGY Historical Perspective of Abnormal Psychology [Students Name] [Name and Section no of Course] [Instructors Name] [Date] Introduction Abnormal psychology can be defined as the study of mental disorders. It includes the topics and problems that are very common in our daily lives. TV, newspapers, magazines and websites, frequently expose the cases of celebrities and famous personalities that suffer from drinking, eating or some other kind of mental disorderRead MoreHow Psychology Is The Human Mind And Behavior1513 Words   |  7 PagesPsychology is the science which helps to understand the human mind and behaviour. To understand properly, one needs to trust on scientific methods that would help in recognizing the aspects related to the behaviour and psychological processes going in the mind of an individual. Instead of just trusting on personal observations about the experiences that an individual faces, the process of scientific research is much more systematic as well as authentic while trying to assess the details about the

The Water Crisis And Poverty - 1854 Words

Over the years, the water crisis and poverty has become a problem that has affected the third world countries. It can be described as the quality and condition of being financially unsettled. South America, Africa and Eastern countries are cases of poverty that has a shortage of many needs and wants that many of the wealthiest countries have enough of. Poverty can occur in many parts of the world not just undeveloped countries. Although, the most serious poverty conditions have taken place in the third world and the southern parts of the globe such as African for example. Poverty is a problematic issue that has affected the world for many centuries, it’s caused the loss of many great civilizations and chances that countries haven’t had to become better, and for that reason causing some of the countless consequences to these countries that falls deep into the destruction phase and not being able to get back up, fast enough to make a change. The whole world has an essential role in trying to protect the resource of water. Water is a major necessity that everyone needs in order to stay alive. Without water, people may possibly be able to only go a few weeks to a few months before having serious health complications or even death in the worst case scenario. One of the many concerns on the subject of water is if there will be enough water for the populations to come within the next twenty to seventy years. The lack of water is often taken for grant by everyone who has it butShow MoreRelatedWater Scarcity Is An Environmental Problem That Reaches1446 Words   |  6 Pages Water scarcity is an environmental problem that reaches around the globe. This lack of water is called the World Water Crisis. In the U.S, people are privileged enough to be able to use clean water for many things. However, the U.S is effected by water scarcity as well as countries who are underdeveloped and aren t as privileged as we are. Only 2.5 perc ent of Earth s water is fresh water, of which industrial uses account for 22 percent of available fresh water, domestic use requires only 8Read MoreFlint Water Crisis Has Been A Low Key Story917 Words   |  4 PagesFlint water crisis has been a low key story that did flush out into mainstream media until recently in early 2016 when President Baraka Obama declared this as a federal state of emergency. This crisis began in April 2014 when Flint’s water supply had been switch from Lake Huron, Detroit’s water system, to the Flint River which has high rates of contamination (Craven and Tynes 2016). After many complaints and petitions to switch the water supply back to Lake Huron’s water, the water source was stillRead MoreThe Environmental Crisis Of Kenya And The United Nations Framework On Environmental Change1453 Words   |  6 Pages The environmental crisis is the biggest crisis of our time, climate change, scarcity of fresh water and bio di versity loss are just a few of the problems caused by the environmental crisis. National and international organizations try combat the dire effects of the environmental crisis like The Green Belt Movement in Kenya and The United Nations framework on Environmental Change, they create initiatives like sustainable development but they have not succeeded. My essay will introduceRead MorePopulation Decline Initiated The City s Fiscal Stress1133 Words   |  5 Pagesunemployment as a result in crisis in the manufacturing sector also took place. Consequently, the decrease in employment resulted in consistent decline in the city’s income tax receipts, causing revenues to fall approximately by 54 percent (Stone et al.2015). Additionally, the city failed to reduced its services despite population decreases, which forced strains on the maintaining of its workforce. The crash of the manufacturing industry was crucial in prompting Detroit’s financial crisis. â€Å"Of the 333,000Read MoreFlint, It All Began With Debt1613 Words   |  7 Pagesdownsizing impacted everyone in Flint. As GM downsized the poverty rates increased, Flint’s government began looking for ways to make up the lost money. In 2011, Flint was 25 million dollars in debt and desperately looking for ways to reduce it (Dixon). The city of Flint was now under a state of emergency and people began asking questions. Governor Rick Snyder made the decision with his appointed members to switch Flint’s water supply from the Detroit Water System to Flint’s own river that ran through townRead MorePoverty in Kenya, Africa868 Words   |  4 Pages Poverty is one of the biggest problems that the world faces in present time. The poverty that takes place in more underdeveloped countries such as Kenya, Africa, is majorly affecting the citizens because of the diseases that are being spread throughout the entire state, the lack of medical supplies that is needed for each doctor, and unsanitary water and a very insufficient amount of food. The health and well being of the citizens of Kenya, Africa is horrific, many of the diseases that are spreadRead MoreFlint And The Industrial Era1226 Words   |  5 Pagesleft Flint, the city was devastated and it’s exit contributed to the poverty we see now. The post-industrial era not only left the city in despair, but also left many things in questions, such as the large amounts of lead used during that era that has thus left the city more vulnerable. The current crisis in Flint is able to portray the damages of this ‘industrial legacy’ that has now affected their water. The Flint water crisis could have been avoided had they properly assessed the situation andRead MoreImproving Clean Water And Sanitation1651 Words   |  7 PagesIntroduction: The specific target of interest is improving clean water and sanitation. The specific country of interest is Ethiopia, the landlocked country located at the horn of Africa. Although Ethiopia has experienced significant economic growth and declining poverty they are still susceptible to issues such as disease, climate related crisis, and drought. High rates of infant and maternal mortality remain as well as limited access to clean water. 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Ac cording to an online article titled â€Å"This is how toxic Flint’s water really is,† by reporter Christopher Ingraham, the culprit is high concentrations of lead that have leached into tap water from lead-containing pipe systems and fixtures as they slowly corrode. The article

Tourism Hospitality Sales and Promotion

Question: Discuss about the Tourism Hospitality Sales and Promotion. Answer: Introduction The identified advertisement has been published in Virgin Australia Voyeur magazine presenting the incredible natural beauty of Australia. The promotional advertisement will attract the tourists travel in Virgin Airlines to visit Australia. In addition to that, the selection of representation technique and images of most renowned natural destinations have been reflected on the print advertisement to provide a fabulous location (Raghavan, 2015). The destination will help the airline to bring more business clients to choose Virgin Airlines to visit the country. Organisation and Industry Background Virgin Australia Airlines is the second largest Australian airline company that serves the main cities of Australia. The company was formally named as Virgin Blue Airlines that has turned to be the biggest airline by the fleet. Virgin Australia transformed its services to become the New World Carrier and has served the needs of Australian Tourism Department (Travel.virginaustralia.com, 2016). Australia is a good choice for nature loving people, and the development of the Airline industry has served the tourism needs of the country. Major cities of Australia are connected through air support that provides the visitors with a comfortable experience. Market Review The statistical data of tourism industry shows that domestic travelling has declined in the recent years due to different terrorist activities all across the world. Furthermore, the recent fluctuation in the oil prices has negatively impacted the Australian Airline Industry. Considering the international tourism in Australia, it can be seen that the figures of international tourist visiting Australia has increased in the recent years (Park Young Jin, 2015). Hence, the tourism industry and other support industry that relies on the tourism industry have the potential to grow in the recent years. A figure has been given below that presents the number of tourists visiting Australia from different parts of the world. Figure: Tourist visits in Australia Source: (www.tourism.australia.com, 2015) Recent development in the marketing policies of the Australian Tourism industry portrays a pull in the demand of tourist visiting Australia. Hence, there is a potential for growth in the Airline industry as well as in the tourism industry of Australia (Stewart and Furse, 2010). To fight the high level of competition, Virgin Australia has improvised different marketing tactics and advertising activities to promote the brand in Australia. In order to promote the brand, the company has focused on promoting Australian tourism to attract foreign visitors. Critical evaluation of the promotion and advertising AIDA framework The AIDA framework has been highly applied in the magazine advertisement as described below. Attention: In order to get the attention of the target audience, significant photographs and presentation techniques have utilised in the magazine advertisement. On the other hand, vibrant colours have been used to get the attention of the target demographics. Interest: In terms of interest perspective, the highly classified advertisement will let the reader know about the most suitable destination of the island continent. Moreover, the presentation is the key resource of public interest in this very advertisement (Janssens and De Pelsmacker, 2015). Desire: The name of the brand has been tactically utilised in the advertisement to promote Virgin Airlines through their Virgin Australia Voyeur magazine. The desire of the advertisement can be mentioned as the inspiration to visit Australia through the Virgin Airlines. Action: The action presented in the advertisement will encourage the passengers of Virgin Airlines to prefer the services of the group in case of visiting a prime destination such as Australia from any part of the globe. Advertising Appeal Looking into the printed advertisement of Virgin Airlines, it can be seen that the picture portrays different appeals to the viewers to attract their attention. First is the rational appeal that provides the viewers with knowledge about Australia and some major attraction of the region (Stewart and Koslow, 2009). Second is the sexual appeal that has been used by portraying a female figure in the advertisement. Hence, it can be seen that the advertisement is quite effective in attracting people and helping the company to promote its brand and Australian tourism. Message execution style In the given print advertisement, the message execution style has included vibrant images, public lifestyle and testimonial of the prime locations in Australia. By focusing on the main holiday destinations in Australia, the magazine advertisement has made an appeal to the target audience to pick the best locations. Also, the introductory brief about the Great Barrier Reef has been provided to encourage the visitors. Along with that, one of the selected images has perfectly explained the lifestyle of the people in the visiting country. Furthermore, the testimonial of the locations has been impressive for message execution supportive for the airline corporation (Kim, 2015). Recommendation On the basis of the selected advertisement of Virgin Airlines, some of the additional features and services must be included in the advertisement so that the target customers may identify the latest schemes and services of the airline company. Tactically, the advertisement should focus on a particular subject or service of the airline corporation (Gotlieb and Sarel, 2012). Moreover, the message execution style can be improved by promoting some product symbols or building a mood around the subject of the advertisement. Conclusion The complimentary advertisement has shown the tourist locations and lifestyle of the visitors in the prime locations in Australia to motivate them for visiting the country. At the same point in time, as the magazine is given to the passengers of Virgin Airlines in the boarding schedule, the passengers will identify the services and advantages of the airlines for further access through the advertisement. References Anon, (2014).Virgin Australia Voyeur. [online] Available at: https://travel.virginaustralia.com/sites/default/files/styles/hero_large/public/landing_page/display_image/20140910/1000x400_voyeur.jpg [Accessed Aug. 2016]. Gotlieb, J. and Sarel, D. (2012). The influence of type of advertisement, price, and source credibility on perceived quality.Journal of the Academy of Marketing Science, 20(3), pp.253-260. Janssens, W. and De Pelsmacker, P. (2015). Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement.Journal of Marketing Communications, 11(2), pp.113-128. Kim, W. (2015). An Exploratory Study of the Influence of Cognitive Styles on the Perception and Advertising Effects of Contextual Advertising.The Korean Journal of Advertising and Public Relations, 17(3), p.169. park young jin, (2015). A study on advertisement effects of the type of Internet banner advertising -Focusing on the Naver Time board Rolling board-.Journal of Korea Design Knowledge, null(34), pp.397-406. Raghavan, J. (2015). Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony.Media Watch, 6(1), p.82. Stewart, D. and Furse, D. (2010). Analysis of the Impact of Executional Factors on Advertising Performance.Journal of Advertising Research, 40(6), pp.85-88. Stewart, D. and Koslow, S. (2009). Executional Factors and Advertising Effectiveness: A Replication.Journal of Advertising, 18(3), pp.21-32. Travel.virginaustralia.com. (2016).Virgin Airlines. [online] Available at: https://travel.virginaustralia.com/sites/default/files/styles/hero_large/public/landing_page/display_image/20140910/1000x400_voyeur.jpg [Accessed Aug. 2016]. tourism.australia.com. (2015). ABSarrivalsDec2015. [online] Available at: https://www.tourism.australia.com/documents/Statistics/ABSarrivalsDec2015.pdf [Accessed Aug. 2016].

Ernest HemingwayS The Sun Also Rises Essays - English-language Films

Ernest Hemingway'S The Sun Also Rises Code Hero Ernest Hemingway is one of the authors named The Lost Generation. He could not cope with post-war America; therefore, he introduced a new type of character in writing called the code hero. He was known to focus his novels around code heroes who struggle with the mixture of their tragic faults and the surrounding environment. Traits of a typical Hemingway code hero are stimulating surroundings, self-control, self-reliance, fearlessness, and strict moral rules. In Ernest Hemingways The Sun Also Rises, Pedro Romero is the character who maintains the typical code hero qualities, while Robert Cohn provides the antithesis of a code hero. Pedro Romero comes closest to the embodiment of Hemingwayss code hero because of his strength, courage, and confidence. Brett is enchanted by this handsome, nineteen-year-old matador. He is a fearless figure who confronts death in his occupation; he is not afraid in the bullring and controls the bulls like a master. Pedro is the first man since Jake who causes Brett to lose her self-control. She says, I cant help it. Im a goner now, anyway. Dont you see the difference? Ive got to do something I really want to do. Ive lost my self respect. In contrast, Pedro maintains his self-control in his first encounter with Brett. He felt there was something between them. He must have felt it when Brett gave him her hand. He was being very careful. Brett falls in love with Pedro as a hero. When Robert Cohn confronts Pedro because of his jealousy, Pedro demonstrates his confidence and strong will. Knocked down time and time again, Pedro rises each time refusing to be beaten. His controlled and dig nified demeanor in an unusual situation contrasts sharply with Cohns fear and weakness. Pedro really wants to marry Brett because he wants to make sure she could never go away from him, but he will not compromise his expectations for a woman and will not accommodate Bretts character even though he loves her. He leaves Brett willingly when he discovers that his ideals are impossible for her to accept. Pedro is a man of action and he does not, under any circumstance, compromise his beliefs or standards. He has been left untainted by Brett, sustaining his strong-willed, correct behavior. Moreover, he leaves without sulking like Robert Cohn. Robert Cohn violates everything a Hemingway code hero represents. He is rich, gifted, and skillful and ready to discuss his emotions in detail. Robert refuses to admit defeat when Brett rejects him repeatedly. Unlike Pedro, when Cohn is hurt, he insists on complaining to everyone instead of suffering in silence. Cohn does nothing to assert his masculinity either. He allows people, especially women, to ridicule him and knock down his self-esteem. Cohn obviously cannot stand up for himself and does not take action when he should. Consequently, Robert has no self-control. When Pedro sleeps with Brett, he takes out his jealousy by beating him almost to death. Cohn is a complaining, weak, accommodating adolescent who has little understanding of others or himself. On the whole, Pedro Romero strictly adheres to the qualities of the typical Hemingway code hero. He relies solely on himself, utilizes his assets, and enjoys bullfighting and other honorable activities. He is an individual of action and speaks not of what he believes; rather, he just does what he believes to be right subtly without any fanfare. On the other hand, Robert Cohn allows people to walk all over him and continually feels sorry for himself. He is a shallow person who loves on the fringes of life. In the end, the person who does not possess the code hero qualities can never discover himself. Therefore, he can never truly be happy. English Essays

Total Quality Management and Malaysia Airlines Essay Example

Total Quality Management and Malaysia Airlines Essay Example Total Quality Management and Malaysia Airlines Essay Total Quality Management and Malaysia Airlines Essay VOLUME 4 NUMBER 6 1994 CELEBRATE ANDRECORD Malaysia Airlines Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines vision is to become An Airline of Excellence, offering the very best to its passengers in terms of safety, comfort, service and punctuality. This vision was amplified by our chairman in the companys 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard bearers for the airline industry in terms of safety, efficiency and quality of service. ) To develop Kuala Lumpur as the preferred gateway into Malaysia and the South-East Asia region. (3) To make Kuala Lumpur a major cargo transhipment area for the Asia-Pacific rim. Among the key initiatives taken to meet our mission for the future are a fleet modernization and network expansion programme, an upgrading of our in-house maintenance and engineering facilities, development of modern in frastructure and computer systems and training and developing of personnel to meet the needs of the future. In addition, top management has refocused its goal on creating a customer-driven and quality-oriented ulture in the launching of the company-wide Destination Service Excellence (DSE) programme in July 1991. (The DSE programme is an extension of Total Quality Management to provide a clear focus on customer requirements at the heart of Duslness processes In Malaysia Alrllnes ana to create a quality service culture through internal communications and human relations management practices which can firmly reflect the importance the company places on good customer service. At the second DSE Convention held by Malaysia Airlines in October last year, which carried the theme Enhancing World Class Quality hrough Competitiveness, our chairman Tan Sri Zain Azraai inspired the employees by reiterating top managements commitment to the vision for Malaysia Airlines to become An Airline of Excellence. Tan Sri Zain stressed that in any organization there are four areas within that paradigm of Total Quality which emphasize continuous improvement which need to be addressed: (1) The individual in an organization: it has been said that the key to creating a Total Quality organization is first to create a Total Quality person who uses a true-north compass that is objective. This compass is used to find and ocus on the organizations future direction. 2) Managerial effectiveness: which is basically to nurture a win-win partnership between the individual and the organization, and between the organization and its customers. (3) Organizational productivity: for which quality should be seen to start from the top. The leadership of the organization must be intimately involved to see that the quality paradigm is planted into the minds and hearts of all staff. (4) The non-human side of the organization: in terms of equipment, facilities, processes and systems; these also contribute to the custom ers impression about the type of uality to expect of the company. In the concluding part of his address, Tan Sri Zain said that the DSE programme is a philosophy, a paradigm of continuous improvement which is not the programme of the company but the philosophy and value of everyone in the company. He summed up: It has been said that Quality will give an lnOlvlOual or organlzatlon a long-term competltlve advantage. And if it is in the character of the individual and in the culture of the organization, it cannot be duplicated by anyone. Our managing director, Dato Kamaruddin Ahmad also offered some pertinent directions to he participants at the convention with his statement of the challenges facing the company and the service quality strategy which has been developed. The Malaysia Airlines service quality strategy which he articulated is briefly as follows. The first step Malaysia Airlines took in developing a service strategy was the embarkation Managing Service Quality, Vol. 4 No. , 1994, pp. 11-15 MCB university press, 0960-4529 11 MANAGING SERVIC E QUALITY on a company-wide thrust towards service excellence, when the DSE programme took off in July 1991 to position the airline as An Airline of Excellence in the Asia-Pacific region. This strategy has lately been reinforced by a comprehensive review of the companys business processes so as to align the people and systems components of the business process with the customer-driven strategy. The service quality strategy addresses two main thrusts. (1) To reinforce the Total Quality philosophy in the Malaysia Airlines service culture through the springboard of TQM. The philosophy embraces the concept of quality in everything we do, including decision-making, work processes, work environment, teamwork and so on. (2) To improve customers perceived quality of Malaysia Airlines. This covers both the technical and functional aspects of our service offerings. tlquette ana nanollng customer complalnts Employees have also passed through the Quality Improvement Team (QIT) training programmes under the DSE project, and employees have taken the initiative to form cross-functional action teams to identify specific problems in quality or service in their working environment and to propose solutions to management. These action teams help to promote a quality culture in the company by inculcating cross-functional improvement processes which make quality customer service an ngoing agenda in the company. We believe that the more that service quality is discussed within the company, the greater the understanding will be of what it means in the dayto-day working environment of the employees and the better the company will be in achieving it. We are still a long way from saying that the DSE quality customer service approach has been completely integrated into the company, but what we are clearly seeing is a significant transformation of the corporate culture that is becoming more customer driven and quality oriented. Reinforcing the Corporate Culture to Foster Change Communicating Externally with Customers While setting the right corporate culture is crucial to achieving good service quality through internal communication processes to motivate employees and to ensure that the companys aspirations are well understood by everyone, we have also to communicate externally to ensure that customers understand what the company is offering in terms of service, to manage their expectations and to persuade them to buy our service. This external communication process forms an important part of managing the evidence by providing tangible clues to help customers, as well as employees, form the ight mental picture of the intangible service offered by Malaysia Airlines. An example is in advertisements which feature employees to show to customers the importance of service through people, but advertising is only one of the ways in which external communications can help to Improve tne customers perception 0T quall Conscious efforts are being made to reinforce the customer-driven focus and quality-orientation conveyed in top managements vision for excellence to all employees. The DSE programme forms the main vehicle for company-wide definition and understanding of the shared values hrough top-down communication as exemplified in the management speeches at DSE conventions, as well as bottom-up communication of departmental missions and quality improvement projects to the DSE Council chaired by the managing director from time to time. Values are also shared through other internal communications processes such as the in-house newsletter (Berita MAS), by way of reports on the progress of service initiatives and to publicize the achievements of employees who have provided excellent service to customers. The in-house newsletter also features a column called From the MDs Desk which serves as a regular reminder to all employees on examples regarding the right way to satisfy customers and to provide top-quality service. External speakers have also been invited from top-quality organizations such as IBM and Shell to share their experiences on service quality with our employees at Saturday Encounters held from time to time. To help employees understand better what is expected of them in terms of serving customers, training programmes have been conducted for employees at all levels to educate them on what quality customer service is at Malaysia Airlines nd on basic service standards such as telephone Malaysia Airlines Advertisements The advertising medium plays a major role in Malaysia Airlines communication strategy but other media are also used such as press releases, the in-flight magazine Wings of Gold, familiarization tours of Malaysia Airlines facilities for travel agents, Journalists and the general public, and so on. Malaysla Alrllnes launcnea two major advertising campaigns in October last year for both the domestic and international markets. 12 enhance the recall value of the commercial as well as to create an airline advertisement that is clearly ifferentiated from others. The 9()-second commercial has received overwhelming praise from both industry sources as well as the public at large since it was launched last September. It is said to be the most ambitious television commercial ever undertaken by an advertiser in Asia, using state-ofthe-art visual effects developed by a company owned by George Lucas and Lucas Film Ltd, which won 12 Oscar awards for block-buster films such as Star Wars and ET and is also responsible for the box-office success Jurassic Park. The Care commercial was aimed at the local Malaysian market reinforcing a promise Malaysia Airlines has always nurtured since the company was incepted in 1971. The Care positioning theme promised the level of caring that goes into every aspect of handling the diverse needs and expectations of our passengers. A woman is seen anguishing over her pet budgerigars that are being carted into cargo, a pregnant woman needs help with her luggage, an old woman is rather bewildered and a child is separated from her parents in the mad rush to catch the flight. As usual, with ease and sincerity, the calm and caring staff from Malaysia Airlines sort and iron out all the problems captured at the moments of truth. Staff involvement is crucial towards underlining the credibility of the advertising message which is why, for the first time, more than 60 staff participated in the first of the series titled Care. In addition to the Care commercial, three other commercials have been developed on the themes of Reunion, Mulu and Special Fares. The Reunion commercial shares happy moments 0T Tamlly reunions among Malayslans. q The Mulu commercial demonstrates the extensive network served by Malaysia Airlines domestically. q The Special Fares features some 40 different choices available for Malaysians to fly around he country on economical value-added fares. The underlying promise conveyed in these commercials is to show that Malaysia Airlines cares, and that the new advertisements are not cosmetic, in line with the companys Destination Service Excellen ce strategy. The main thrust of the international advertising campaign titled Vision was to project the size and stature of Malaysia Airlines in a futuristic sense which reflects a modern, global and futuristic mental picture of the airline in the minds of the target consumers. The futuristic strataport is in the aerodynamic shape of Malaysia Airlines kite logo to symbolize he modernity and expansion of the airline and this vision is used as the springboard to convey a thousand dream flights. The Nision commercial also conveys the message that Malaysia Airlines has made great leaps forward from its previous stature as a relatively young airline, in that it now carries more passengers than any other airline from South-East Asia on some of todays most advanced aircraft, and spans a truly international network of 90 destinations across five continents. Also, to reflect the Malaysian character of the Vision commercial, a large number of Malaysia Airlines in-flight crew and Malaysian actors were nvolved in the lead roles for the advertisement. The computer-generated visual presentation of Malaysia Airlines as a futuristic airline helps to New Uniforms for Front-line Employees By managing the tangibles associated with the service experience, marketers have the opportunity to reinforce other service quality dimensions with a quality look not necessarily by looking expensive or elegant but by paying attention to basics such as cleanliness, orderliness and customer-friendly systems to the extent that such tangible evidence is approprlate to tne target market ana overall service strategy. This means attention to the smallest detail that competitors might consider trivial and unworthy of investment. Yet, it is the visible details that can add up for customers and signal a strong message of caring and competence. Malaysia Airlines experience in presenting a quality look as a component of its service quality strategy extends through many areas in the physical environment of the airline, including the decor of its front-office ticketing counters, its Golden Lounges at the airports, the cabin interior of its aircraft, the uniforms of its cabin crew and other frontline staff, he presentation of in-flight meals, the appearance of our check-in counters, and so on. Besides modernizing the aircraft fleet with the latest new generation 8747-400, A330 and 8737400/500 aircraft, Malaysia Airlines has implemented a new quality appearance for all frontliners since last year by introducing a collection of new uniforms for cabin crew and counter staff designed by Gherardini of Italy. While the timeless sarung kebaya with batik motifs has been retained for female staff, uniforms for the male staff have for the first time in 17 years seen a visible change to a style that is more in vogue. Quality Meals In the many other little things that we do that present a quality look to our passengers, I can draw from the example of the award Malaysia Airlines received from Inflight Research Services of London last year ranking Malaysia Airlines top in First Class service from a survey of 31 international airlines. 13 Malaysia Airlines scored highest in three service dimensions of cabin crew courtesy, meal presentation and quality of meals served. In the area of meal presentation, Malaysia Airlines excelled mainly because of the great attention given to the Tlner eta a 11S 0T tne meal presentatlon, e. . : Presentation of the bar service, with a good selection of internationally known liqueurs, wines and champagnes served by experienced and capable cabin staff. q Branded quality glasses, plates, bowls and cutlery which carried a good and consistent corporate image, presenting a pleasing and exclusive feel to the First-class cabin. In particular, Malaysia Airlines uses cut glass fo r its First-class drink service, and it was revealed that less than 25 per cent of the airlines surveyed offer this extra touch of exclusivity. Presentation of salt, pepper and butter is of a very good standard and appearance unlike everal airlines which make use of plastic cartons for butter and paper sachets for salt and pepper. In the case of the quality of meals served, this pertained mainly to the condition and appearance of the food at the point of service rather than the type of food served on board. Malaysia Airlines was ranked top on quality of meals served in terms of the meals being served in the best condition, that is the food served was fresh and appealing and retained a good flavour and appearance. Kuala Lumpur and London since last October. This is basically a standard tray set-up service which is vailable to those passengers who do not wish to go through the standard full-course supper service for First Class, which is otherwise delivered on a service trolley. The quick meal option is timed especially for flights departing around midnight to cater to those passengers who wish to have a quick supper and go to sleep. This meal service alternative was introduced based on feedback obtained from Malaysia Airlines Esteemed Travellers (MET) who attend special MET luncheons and food-tasting sessions organized by the airline. In view of the favourable response from passengers, this quick meal option was extended to ther flights in our menu change for the summer 1994 season. Prompt Meal servlce Tor en u Class Passengers We have also made improvements to service procedures for those passengers travelling in Golden Club Class. This has resulted in a reduction of the service delivery time by more than 25 per cent to about 1. 5 hours, without affecting the quality of service. Beverage Service on Cart for Economy Class Passengers This is another improvement we have made for the Economy Class passengers which was implemented in the summer 1994 season. Previously, our cabin crew offered Juice and beer s standard choices for after-take-off beverages in the Economy Class while passenger requests for other drinks were entertained separately. The new service for beverages to be delivered on the cart will offer passengers the drink of their choice on the cart without their having to wait for a separate Flexible Menu Policy Continuous improvements are being made to the in-flight menu, in keeping with the new menu policy (started last year) to increase the cycle of change to meet the changing needs and expectations of customers, based on feedback from voyage reports and passengers. This new policy reates better flexibility in customizing to the different tastes and preferences of the passengers by offering a greater variety of meal combinations, a more extensive range of appetizers, and creative food preparations with the aim of being on par with the cuisine served in excellent hotels. The new menus for international flights feature a variety of tastes and flavours of Malay, Chinese, Caribbean and Mediterranean cuisines. The health aspect of travellers has also not been ignored, due attention being given to low-fat content, calorie count and cholesterol levels in the menu preparation. Cabin Crew Proficiency in Foreign

Report on religious traditions Religion is Tenrikyo Research Paper

Report on religious traditions Religion is Tenrikyo - Research Paper Example Some would even argue that it is still not a separate religion, but remains a branch or sect of Shinto. The name comes from Tenri ,which means "heavenly wisdom" in Japanese, or â€Å"heavenly intelligence ( Morrigan 2013), and Kyo meaning "teaching, and so Tenriko is the teaching of heavenly wisdom as put forward by a benign deity. In its earliest days was mainly a grass roots peasant’s movement, with a strong shamanic element. It set out to meet the needs of ordinary people and also drew its support in the main from the lower stratas of Japanese society. Followers of Tenriko have faith in God, who is known by several names. This God has expressed his divine will through Nakayama Miki's part as the Shrine of God, together with other less important leaders who followed her, such as Honseki Izo Iburi, known when young for his carpentry skills, and who took over Tenriko leadership on the death of the foundress. Morrigan ( 2013) discusses the fact that, despite its female founder , Tenriko can be seen as sexist with leadership often being handed down the male line, father to son , whether or not the new leader is the most suitable , and clearly sees this as something that has gone wrong. Having researched lists of clerics Morrigan has found ( 2013) no sign of a church led by a woman , or any movement asking for the advocating for a greater inclusion of women in leadership in Tenriko. Similarly to the situation found in too many other faiths , and in particular in Christian churches , women tend to have their own organizations and activities, although officially training for ministers is open to both males and females and the idea of equality is an important tenet of the faith. It seems likely that the more patriarchal practices which have crept into Tenriko have occurred as it became established as an officially recognized part of Shintoism and also had to survive the difficult times of the early 20th century, which of course included Japan’s involvem ent in two major wars, as well as the country’s economic collapses during the Great Depression and as a result of World War II. According to Dempsey ( 2013) although there are now followers in many countries, this new religion began in Japan in the mid-19th century, and is based upon revelations to a woman called Nakayama Miki, known to her followers as Oyasama. The exact date of the church’s founding is 10/26/1838, the date on which Miki’s husband Zenbei felt he was complying with the wishes of God by accepting his wife as a shrine, that is he was accepting that God was actually dwelling inside his wife. They had married when Miki was only 13, and she has been described as a perfect and virtuous housewife. The events described took place more than 30 years after their marriage ( Let us reason ministries, 2009). In her 40’s a Shino priest was called to the home to carry out some form of "mystical ritual" in order to cure both Miki and her husband. At this time she went into a trance and had her first revelation. She spoke as if the voice of God was actually speaking through her. Tenrikyo Church World Headquarters can be found in the city of Tenri, in central Japan. I tis built around Jiba, the place where, according to ancient tradition humankind was first created by God the Parent and, so, symbolically, and according to the faith of believers , is therefore the ancestral home of all people. According to the doctrine of Tenriko ,:- In the beginning, the world was a muddy ocean. Tsukihi, God the Parent, finding this chaos unbearably tasteless, thought of creating human beings in order to see the Joyous Life and thus share in that joy.( Doctrine of Tenriko,

Can the theories in Machiavelli's THE PRINCE be used to justify the Essay

Can the theories in Machiavelli's THE PRINCE be used to justify the totalitarian actions and theories of Marx, Lenin and Stalin - Essay Example The totalitarian actions of several great world leaders have walked on the path he laid causing indestructible loss to the humanity as well as morals. Machiavelli's theories do justify the actions of the leaders, who sculpted the history of the human kind, but history had proved again and again total control over any community, unleashed through chameleonic actions, fear and attacking first will only fail sooner or later. Act According to the Situation Machiavelli always argued the leaders should be ready to act in a chameleonic way to preserve their power. According to him it is completely just to lure the people using various philosophies like patriotism, capitalism etc. They should never regret to change it as and when necessary, if there is a threat for their power. He says every leader should be ready to take the help of the evil to sustain power if they are compelled to do so. "...he (the leader of the state) must stick to the good so long as he can, but, being compelled be nec essity, he must be ready to take the way of the evil."(Machiavelli, 63) Both Karl Marx and Machiavelli did agree that there is an existing tension prevailing between the nobles and the common men for centuries. Both challenged the primitive believes of the previous generations. They put forward new ideas to change the world. Marx saw people as social beings whose total history is merely a class struggle. Each struggle leads to some sort of development. Machiavelli actually defines the rules and regulations for these struggles. Machiavellianism seen as a satire helps Marxists understand the evils of bourgeoisie much better. But, Karl Marx’s actions were influenced by the ideologies in the book to a great extent. While Marx and Machiavelli were two different poles when it came to society’s freedom and development, both shared similar views on acquiring power. Machiavelli has personally experienced all the brutalities like Strapeddo and confinement within a short area whi ch Marx struggled to remove from the society. He penned down the Prince with the aim of impressing his Lorenzo di Medici, the then Italian prince who had the capability to reduce his sentence (Wooton, 1994). The struggling did shape Machiavelli’s mind and gave him the capability to analyze the reason behind such issues. Machiavelli clearly described no man is good and there is no point in resolving only good means to fight or rule him. Similarly Karl Marx also agreed every man in a political animal and they need iron hands to rule them until humanity evolves into better state. Karl Marx struggled to establish a communal government where the poorest of the poor who were suppressed in every possible way would get some sort of freedom and justice. He believed it would be possible only through complete power change. His â€Å"Dictatorship of Proletariat† is the best example of how power will be shifted from one class to the other. This is what Machiavelli describes as taki ng the help of evil. Marxism actually lures people into believing everybody will be treated fair, with equality and mercy. But, the means to acquire power to materialize the same will be brutal, crushing everybody possible. In simple word Marxists can take the help of the evil to establish goodness in the world. They can kill the very mob they guaranteed freedom to achieve power. Karl Marx did have close contacts with many elite, rich

Gender Roles in Sports Essay Example for Free

Gender Roles in Sports Essay Gender Roles in Sports Ever since the beginning of the Olympics Games in Greece in 776 B. C. , women have always been put on the back burner when it comes to sports. To this day there are very noticeable differences in women’s sports compared the nature of men’s sports. Women and men alike experience their inequalities in sports. For example, of you were to ask a group of people what they would rather watch: women’s basketball or men’s basketball; generally speaking the majority of the group would favor watching men’s basketball. On the contrary, most individuals would rather watch women’s synchronized swimming as opposed to men’s synchronized swimming. Sports and all things involved are a business. Men playing professional sports get paid drastically more than women playing professional sports. It would be highly unlikely for a woman to get paid a 60 million dollar contract over six years like a man in professional sports would. According to www. therichest. org, soccer player David Beckham is currently worth 219 million dollars. He made 40 million dollars last year. If you compare that to the highest paid women’s athlete, Maria Sharapova, who made over 25 million dollars, this fact proclaims that fans pay drastically more to see males to play professional sports. According to www. therichest. org, the ten highest paid professional women’s athlete made 113 million dollars over the past twelve months, up only one percent from the year 2010. The ten highest paid, professional male sports athletes collectively made 449 million dollars. The reason they set up the Olympics Games like they did in 776 B. C. , by not allowing to participate or even watch, is because the spectators wanted to only have the strongest, fastest, and most durable to play and even witness the games. The games were a tribute to the Greek God Zeus. The people of Greece wanted to show Zeus the best of the best in their society. People don’t want to watch women play sports just like they don’t want to watch dumb people play chess or jeopardy. It’s logic, not sexism. When you watch the WNBA the most exciting thing you see is a backwards layup or a no look pass. When you watch the NBA, you see a man doing three hundred sixty degree slam dunks and all kinds of other cool tricks that naturally appease the like of their fans. The dynamic presence of men doing what women can’t inevitably draw’s a bigger crowd. Contact sports especially have a really addictive and enticing nature about them that women’s sports simply don’t have. All these aspects of contact driven sports are masculine, testosterone driven traits that are unlike the nature of women. This is the main reason their participation is absent and men dominate the sports fan’s wants. Gender inequality in sports has always been a growing problem up until June 23, 1973 when President Nixon signed Title IX. This law was a huge victory for women in the fight for equality in sports. â€Å"The law prohibits sex discrimination in any education program or activity within any institution any type of Federal financial assistance,† according to Duffy. This was women’s first chance to gain legal equality in sports. Women didn’t just get equality from this law, but they also got opportunity for equality. This law addressed the historical discrimination women have faced ever since the beginning of the Olympics first came about in 776 B. C. There is no women’s professional football team or any kind of football league for women. Men are not interested in watching women play the types of sports that men are always going to be better at. The only exception is women’s football where they play wearing lingerie; it’s sick how society works like that. The NBA is in a lock out as this paper is being typed. You can see the progress on the news every day. If the WNBA were to be in a lockout, the chances of it being on the news every day is highly unlikely. There are in fact sports that women are becoming more popular in like golf, gymnastics, figure skating, volleyball, and tennis. These sports complement the shape of a woman’s body. Also, figure skating, volleyball, and gymnastics are sports the women are especially better at due to their elegant figures and different bone structure. The stars of these sports are portrayed as sexy, curvy, graceful, and radiant. Men who are famous with sports like basketball, football, baseball, and soccer are known to be strong, dominant, and masculine. â€Å"The thought was that if women participated in strenuous activity that they would damage their reproductive organs, which would ultimately not fulfill an absurd belief that the primary role of women in society was to have children and care for the men,† heard from the thoughts of Murphy. Women in society in general are the face of modeling and sexy images. Commercials, advertisements, and every day television programs have sexy women posing with whatever it is they are trying to sell. This works the same way with them in sports. Sports Illustrated Swimsuit Edition has a whole lot of sexy women posing in skimpy swimwear. That goes the same for the sports they’re involved in that are popular. For these reasons, women dominate those sports which lead to their popularity when it came to people watching them. There’s always the stereotype that women are lesbians or dikes for playing sports that require adequate physical strength and endurance. For instance, bodybuilding has always been a man’s sport. Women are always thought to be feminine and when you see a woman who is at least twice your size; judgments go through the roof not only with the judges, but with the audience as well. In Jennifer Banas topic of Women Athletes in Male Dominated Sports, she speaks her mind when saying, â€Å"Now, the contestants should be judged on muscle tone of the body right. Wrong. In order to define which women has the best and most well defined body, the judges feel compelled to define â€Å"body† in relation to â€Å"women. Recalling a time there was a girl at my old high school that graduated and went on to join a volleyball team at a college. After her first visit home, she was utterly disappointed to find her peers had started a rumor about her that she was a lesbian and that’s why she joined the team in the first place. It broke her heart to get that type of support, or lack thereof, from the people she grew up with who fully knew she was never a lesbian. Football is another example of this. If a woman decides she wants to become a football player, she should not have to worry about what her peers are going to say or think about her. She shouldn’t have to worry about being called those names like lesbian and dike if she wants to be a football player. When it comes to being in these competitions with lady football players, the judgments are a bit skewed and distorted due to the fact that men are typically associated with strong and large muscles. So when spectators have to look at a female figure, that has the typical aspects of a male’s figure, it can be a little confusing. The assumptions and discrimination still goes on to this day even if there is a law prohibiting it. It has been an issue since sports were first celebrated on a large scale in Greece 776 B. C. Although society is slowly but surely progressing towards a more open-minded view when it comes to sports, there is always going to be a gap when it comes to overall crowd appeal. Men’s sports are more interesting to watch simply due to the fact that they are better, faster, stronger, and intense. It all boils down to the money, and men’s sports generate more money. For these reasons gender inequality will always be a persisting problem in sports. Work Citied Page Duffy, Felice M. (2000). Twenty-seven years post title ix. http://heinonline. org/ http://serendip. brynmawr. edu/local/scisoc/sports02/papers/emurphy. html http://www. therichest. org/sports/forbes-highest-paid-female-athletes/   http://serendip. brynmawr. edu/local/scisoc/sports02/papers/jbanas. html

Treatment of Transgender Prisoners Essay examples -- Rights of Transge

Transgender people in today’s society have it hard enough; going to prison is even harder due to the risks associated to someone who is transgendered. People who are transgendered risk their health and well-being while being locked up in prison. They face a variety of issues while they are incarcerated such as housing, physical, emotional abuse and most of all denial to their basic medical needs that helps express who they are through their gender. Transgender people are discriminated against due to a variety of reasons. We will look at how being transgendered in prison affects their right to health care, how health care laws are changing for people who have transgender identity disorder (GID) and how the Eighth Amendment is changing the care they receive while they are incarcerated. Without the right to receive hormone therapy, that they would otherwise receive on the outside, they risk having both emotional and physical issues. â€Å"The federal government and almost every state recognize transgender people’s right to change their name and to have identification documents with the gender marker that matches their gender identity.† (Jami Kathleen Taylor, 2007) There are a lot of misconceptions on what the meaning of transgender is, some think that they only become the person whether it is male to female, or female to male after surgery. What people fail to realize is that every transgender person transitions in their own way. So what does transgender mean and what is transgender identity disorder? According to the American Psychological Association," transgender" is "umbrella term whose gender identity, gender expression, or behavior does not conform to that typically associated with the sex to which they wer... ...ation and the Law. Thomson West. Phillips, J. (2012, September 28). Gender Identity Disorder in Prison: Depending on a Diagnosis That is soon to Disappear? Retrieved October 4, 2013, from PSYCHIATRIC TIMES: http://www.psychiatrictimes.com/gender-disorders/content/article/10168/2105073 Silpa, M. (2011). Note, Hormone Therapy for Inmates: A Metonym for Transgender Rights,20. CORNELL J.L. & PUB. POL’Y , 807, 819–20. Standards of Care. (n.d.). Retrieved November 8, 2013, from World Professional Association of Transgender Health: http://www.wpath.org/documents/Standards%20of%20Care%20V7%20-%202011%20WPATH.pdf. WIS. STAT.  § 302.386(5m)(b). (2009-2010). WIS.STAT.  § 302.386(5m) (2009–2010). www.basicrights.org. (2012, August 22). Retrieved November 8, 2013, from hhttp://www.basicrights.org/featured/affordable-care-act-aca-implications-for-the-transgender-community/

Current Trends in Leadership Essay

Now a day leaders are following a trend of As one, which is a short phrase but it is filled with meaning and inspiration. In simple sense As one means to sum up the individual actions into collective power. According to the article individuals can collaborate to achieve extraordinary results together. Every day people meet, collaborate from different countries, organizations and industries so that to make the things happen. In this, some collaborations are unintentional, some are deliberately or sometimes it uses web technologies. But the basic fundamental reason behind these collaborations or working as one phenomenon is to have a winning edge. And this winning edge is usually determined by the organization that best works as one. Leaders have added the phrase as one which has changed its meaning completely. For e.g. working, it is an individual action but when it is connected with â€Å"as one† the entire meaning of both word and the phrase has changed, i.e. working as one, which shows the power of collectivism in an organization. Similarly winning versus winning as one, stronger versus stronger as one. Now they know that sources of inspirations are endless, just think of the possibilities and believe as one, succeed as one. The definition of leadership is evolving, such as: * Some say leadership is all about productivity, making employees work together efficiently. They say that great leader should get people to have a common interpretation around how to work together. * Some say leadership is all about people. They say a leader’s job is to develop people’s sense of belonging to their group. They believe a great leader should get people to have a strong shared identity or sense of who they are. * Some say leadership is all about purpose. They feel a leader’s job is to drive people’s commitment to act on the goals of the organization. A great leader gets people to have a strong sense of directional intensity around what they need to do together. But a real leader should involve all these things. Some leaders call it working as one and it represents the pinnacle of collective leadership, or leadership that results in a cohesive group of people working together effectively toward a common goal or purpose. As one may seem primarily available to leaders and their teams, but it doesn’t just have to be about internal interactions. The concept is a starting point for all leaders to understand how they can apply specific collective leadership techniques to best fit their situations and challenges. * Employee’s Trust in his Leader2: One out of four employees do not trust their leader. What leaders do so that their employees trust them? And how they know that whether their employees trust him or not? A leader should have answers for these questions. As a leader, you can’t afford to avoid trust between you and your employees or teammates. A lack of trust in leader results in negative impact on staff retention, employee well being and performance. Trust requires a person to have reliance and confidence in the actions of another, with no guarantee that he/she will behave as desired in return. When applied to leadership, trust is a person’s willingness to take a risk for a leader with the expectations that, in exchange, the leader will behave in some desired way. To maximize the trust leaders receive from their employees, they demonstrate three qualities. 1. Competence (Can they do the job?); 2. Benevolence (Do they care about me?); and 3. Integrity (Are they honest?). Integrity is the most important part at 41 percent, the benevolence at 34 percent, then competence at 25 percent. When the goal is to maximize the trust, leaders must know how to do their jobs well, but it is even more important for them to be considerate, supportive and honest with their employees. Leaders not only demonstrate these three qualities- honest, benevolent and competent, but they have also try to be seen to be so. Now leaders show trust in people around them. They listen to their employees, empathize with them, show their concern for the employees, are honest with them, true to their word, and treat them fairly. Leaders actively manage how they are perceived by others. They try to connect their employees at a personal level, which could be as simple as shaking hands with them. There are clear links between professional human capital management (HCM) best practices (such as mission statements, regular surveys and performance reviews) and trust in leadership. These practices, typically of progressive organizations, and are also linked to levels of trust in leadership. Employees are twice as likely to trust their senior leaders if the organization has engaged in these practices. And the more of these best practices that the organization engages in, the greater the level of employee trust in leadership. Conclusion: On the basis of the studies, I came to know that different leaders are following different trends in their leadership techniques. So there is no set trend for leadership. Also different people have different opinion about their leaders. But what I realized from my learning on these articles that to have a winning and competitive edge, organizations require leaders who can inspire, motivate, direct, etc. their employees to achieve the company’s goal effectively and efficiently. Leaders should also build their trust on employees, so that they can trust and believe their leaders for better outcomes and staff retention. Also I came to know that leaders are practicing to work in a team and currently they are using a trend of As one, that is whole organization is one and they are having a common goal, objective and vision. Sources: 1. Leadership Excellence, Art. Collective leadership, March 2012 2. Leadership Excellence, Art. How to gain trust?, May 2012

Animal Testing Should Be Outlawed - 1752 Words

Animal testing is abusive, ineffective, and should be outlawed. The use of animals in life sciences has been in laboratories for over a century. The American Medical Society endorses allowing testing of all animals to create new medicine or treatments for humans. Ever since animal testing has been put into action, many people have expressed their ethical and scientific unease about the experiments. Not only does the procedure cause the creature physical pain and psychological distress, but also it wastes resources. The experiments do not reliably predict human outcomes. Humans have mental capabilities that allow them to think and speak more easily. Animals do not have creative language such as humans but can only communicate within themselves. Therefore, humans tend to communicate for them. Animals are not able to discuss their feelings or pain. They are unable to let scientists know what part of the procedure had gone wrong. Instead, they cry out in agonizing pain. Furthermore, anim als and humans do not share the same anatomy. Animals do not get the same diseases as humans. Studying the human islet cells proves that mankind dramatically differs from the animal internal structure. For example, strokes are very common but not within the animal kingdom. In result, scientists attempt to artificially develop a stroke inside an animal and it does not further the studies in comparison to a human stroke. Dr. Paul Bunn, Director of theShow MoreRelatedShould Animal Testing Be Outlawed?903 Words   |  4 PagesGrade English Mrs. King April 26, 2016 Should Animal Testing Be Outlawed? Everyone has probably worn or has owned something animal tested, whether they’ve known it or not. Animal testing has been around since the early ADs but was most commonly known for starting about 150 years ago with the rise of physiology as a science. 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