Entrepreneurship Acunu Ltd Assignment Example | Topics and Well Written Essays - 1250 words

Entrepreneurship Acunu Ltd - Assignment Example Using the above approach the objectives of Acunu Ltd could be described as follows: a) the firm emphasizes the use of information as a strategic tool for supporting daily operations of firms in all industries; in fact it is the rapid, even on real-time, process of information/ data on which Acunu Ltd focuses in order to secure its competitiveness in the UK market; b) Acunu Ltd has developed a unique software programme, the Acunu Analytics, which is able to offer data analysis support of high quality using advanced features, as described in the organizational website; the promotion of this programme, as the basis of its services, is among the key objectives of Acunu Ltd; c) Acunu Analytics, the key programme of Acunu Ltd, addresses businesses in all sectors; there are no specific criteria set by the firm in regard to the provision of its services; this means that the above programme can be applied in a quite wide business area; the approach used by Acunu Analytics for communicating wi th its potential customers can be characterized as generalist approach (Kozami 2002), not being limited on the basis of specific terms. A successful mission statement needs to be broad so that it cannot easily become ‘outdated if the business changes its objectives/ priorities’ (Lamb et al. 2008, p.35). Moreover, such mission statement would focus ‘on the market that the firm is interested to attract’ (Lamb et al. 2008, p.35); a description only of the goods/ services of a business would not constitute an effective mission statement. In Acunu Ltd there is no a clear description of the mission statement; after reviewing the organizational website the following mission statement would result: the firm aims to help businesses to secure their growth by using their data more wisely. As a concept, business vision is usually related to the identification of ‘a unique path for the business’ (Wenger 2007, p.19), i.e. a path that would make the business to secure its competitiveness.  Ã‚