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The Efficacy of Anacardic Acid from Anacarduim Occidentale Essay Example for Free
The Efficacy of Anacardic Acid from Anacarduim Occidentale Essay Lipids are one of the atoms utilized by angles for their physiological c...
Thursday, August 27, 2020
The Efficacy of Anacardic Acid from Anacarduim Occidentale Essay Example for Free
The Efficacy of Anacardic Acid from Anacarduim Occidentale Essay Lipids are one of the atoms utilized by angles for their physiological capacities and cell forms. These lipids have numerous utilizations in the lives of fishes, in angles as well as in different exercises of different life forms. Oreochromis niloticus (tilapia) is one of the most widely recognized fish that contains lipids in their muscle or tissues. Anacadium ocindentale (cashew) is a nut crop with natural products that contain a fluid known as cashew nutshell fluid (CNSL). This three fluid has three phenol constituents, one of this is anacardic corrosive. In this investigation, the cashew nutshell fluid (CNSL) was extricated from Anacardium occidentale and anacardic corrosive and afterward isolated from the CNSL by the procedure of centrifugation and afterward blended in with the food of the fish and afterward took care of to the fishes. The motivation behind this examination is to make a helpful lipid source from anacardium occidentale. This investigation will test the viability of anacardic corrosive as a lipid wellspring of Oreochromis niloticus, and watched if the development advancement and weight expanded. Subsequent to watching the fishes for multi month to about fourteen days, results and information were broke down. The specialist utilized T-test as their measurable device, and reasoned that the development and weight of the Oreochromis niloqticus expanded by 50.36% in weight gain and 50.98% in the expansion in size when given anacardic corrosive.
Saturday, August 22, 2020
Notes on Madonna and Child Essay Example
Notes on Madonna and Child Essay Madonna and Child, a gum based paint on board piece from around 1215, uses rich, profound tones and smooth brush strokes to pass on the intelligent idea of this piece. Mother and kid are demonstrated both looking down, which persuades that they are in profound reflection. The general tone of the artwork is somewhat solemn, as communicated by the profound hues and shadowed impact regarding the matter of the piece. The creation is conventional representation style, with a naturalistic way to deal with the subjects in a plain, focused direction. This takes into consideration the emphasis to lie on subject and kid, which can be surmised to be Madonna and Child. The foundation of the work of art shows an alleged perspective on a nation street through the window, which includes a shortsighted and quieting feel to the artwork. It very well may be derived that the painter wished to depict the profound reflection Madonna and Child are persevering. This is done through the structure all in all , however explicitly, the physical situating of mother and kid, the profound tones and shading palette picked, and the position and bearing of the subjects look. The point of convergence of this piece lies in the moms hold of the youngster. By the way where she grasps the kid, it is evident that she is in profound reflection. The way that they are looking descending is additionally noteworthy, as that gives a disheartened meaning to their contemplations. This additionally allows the piece to keep up its wistful feel, which is understood the watcher. It is significantly exceptional that the portrayed wistful, intelligent mien of the piece could be sympathized the watcher, and that positions the craftsman as carrying out his responsibility effectively. Intrinsically, the watcher feels that there is some wellspring of contention to the correct hand side of the subject and her kid, as neither one of the subjects is locked in at the painter painting their representation, yet something of f to the side of the pictures outline. The profound tones and
Friday, August 21, 2020
Choosing the Right Crna Admission Essay
Choosing the Right Crna Admission EssayThere are many crna admission essay samples available in the internet but only a few of them can help you write a successful essay. It is the fact that all the essays for admission to an MBA or other online business school must be unique and all of them must meet the requirements of the school.The only way for admissions students to get a better grade is to write an essay that will help the admissions committee to notice what the student has to say about himself or herself. Many admissions committees today prefer essay samples because these essays give a very clear insight into the character of the applicant. There are many ways to write a successful admission essay.Before choosing an essay samples, you must take some time and decide what kind of essay you are going to write. As mentioned above, admission essays need to follow certain guidelines and these guidelines should be followed if you want to achieve the best grade possible. However, befo re writing an essay, it is always advisable to research and know exactly what the guidelines are.There are many kinds of essays for admission essays. Some of them may require you to write in a specific format while others may not. While researching the internet for essay samples, you should not only look for the kinds of essay samples but also look for the formats in which they are written. There are many different formats in which you can use to write an admission essay.Writing an admissions essay that will make the admissions committee to notice your point of view is not an easy task. It takes a lot of patience and hard work to find the right essay samples that will help you do so. One way to ensure that you have chosen the right essay sample is to browse through the samples and check out the way the essay is written and the techniques used to write the essay.Whenwriting admissions essays, do not try to talk about yourself. This may not go down well with the admissions committee a nd may increase the chances of rejection. The main point here is to highlight the benefits of the candidate and it is advisable to speak about the achievements of the candidate rather than talk about oneself.Most admissions essays are lengthy and you will not be able to put in a good amount of effort in the composition. It is highly advised that you invest time in the writing process and work on it until you are able to complete the work. This will make you learn how to write a great acceptance essay.Once you are done with the admissions essay, you must ensure that you submit it along with your grades. While submitting the essay, ensure that you use a style that is recognized as the 'style statement'. This will ensure that the admissions committee will notice the essay more and will be more likely to provide you with an admission letter of acceptance.
Monday, May 25, 2020
Leadership in the International Marketplace Essay
Leadership in the International Marketplace May 24, 2010 Abstract Caterpillar ââ¬â the maker of earthmoving equipment such as bulldozers, along with excavators, graders and monster mining trucks ââ¬â reported first quarter profits of 55 cents a share, up from a loss of 19 cents a share a year ago. The back-story of what they did, how they did it and most importantly ââ¬â what they envisioned and changed a year ago ââ¬â is the basis of this paper. This discussion will encompass the aspect of approaching and collaborating with developing countries and markets, and the role of rebalancing the global economy. Finally, this paper will provide a recommendation to address the current state of a recessionary U.S. market.â⬠¦show more contentâ⬠¦This would include lower labor or distribution costs (Suranovic, 2007). CAT saw their improvement stem heavily from surging demand in developing countries. The domestic market has all but evaporated; one can buy a ââ¬Ëgently usedââ¬â¢ bulldozer now for pennies on the dollar, so there is n o market for new equipment. The European market is sluggish as well, but the Asian market skyrocketed by 40 percent and Latin American markets rose by 7 percent (Caterpillar, 2010). Working partnerships across national boundaries and increasingly across industries are referred to as Global Strategic Alliances. Strategic alliances can also be formed between a company and a foreign government, or between companies and governments (Deresky, 2008). CAT has developed such partnerships and relationships with India, China, Brazil and a number of large and developing countries. However, such alliances do not come without criticism. Dislocating residents in India, mowing down the Amazon in Brazil and developing centuries-old farmland in Chine do not always garner support and harmony. There is a social ransom to be paid, which is the price paid for getting straight with the public (Alter, 2010). For CAT, that is to invest in the local society through education, infrastructure improvements an d technological support (Caterpillar, 2010). Deresky (2008) refers to this as corporate social responsibility, where the corporation must balance the benefitsShow MoreRelatedUnilever: Leadership Knows No Boundaries1409 Words à |à 6 PagesUnilever: Leadership Knows No Boundaries Leadership is a complex subject that has been defined by numerous experts and theorists in nearly every industry around the world. There are as many definitions for leadership as there are companies that profess to be focused on leading their firms effectively. But merely talking about leadership and its application to the business world is no match for the application of leadership principles used to guide a firmââ¬â¢s decision-making and strategy. AccordingRead MoreInternational Trade And The Global Marketplace1428 Words à |à 6 PagesGlobalization has huge influences on economies as many countries are engaged to international trade in order to achieve economic growth, free trade agreement and financial liberalization has contributed to the opening up of world economies and resulted in more international trade. Countries use their comparative advantages to gain a positon in the global marketplace and achieve economic growth (Seyoum 2007). International trade is a critical resource of revenue earning for developing countries. HoweverRead MoreEssay On Leadership Development From A Global Perspective1022 Words à |à 5 PagesLeadership Development from a Global Perspective In our modern world, business conduct operations in a global environment; unfortunately, however, far too many business leaders are currently out of touch with the personnel they are called upon to lead. Businesses must not only respect their localities and leading marketplaces, but they must also bear in mind the entire globe. Furthermore, more and more business leaders are beginning to manage international companies that operate in different partsRead MoreEssay about The Impact Of Human Resources Management Globally1141 Words à |à 5 Pagesresources management in the United States and will continue in the next ten years. Labor laws, wage disparities, intense competition and fluctuating currency values are the challenges that are making organizations worldwide to compete in marketplace with products requiring a great deal of labor, and it is now getting harder for some of these organizations to maintain employees abroad. As Mello (p. 610) mentioned that a greater percentage of United States workforces are moving their operationsRead MoreRiordanââ¬â¢s Competitive Advantages Essay examples1099 Words à |à 5 Pagescompanies sell both nationally and internationally. Burger King, Riordan, and McDonaldââ¬â¢s increase their sales by offering price discounts, and sale promotions to ensure that their prices are affordable to everyone in need. All three companies use cost leadership, focus, and differentiation tactics to gain a competitive advantage over their competition. Another commonality between the three companies is that they use some type of reward and incentives program to ensure that they are recognizing their employeesRead MoreWalmart Management and Leadership Analysis Essay1472 Words à |à 6 PagesWal-Mart Management and Leadership Analysis XXXXXXXXXXX Organizational Behavior and Group Dynamics/Mgt 330 November 11, 2009 Ronald Sprague Wal-Mart Management and Leadership Analysis Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite publicRead MoreCo Branding : A Co Brand With The Government Of Vietnam805 Words à |à 4 Pagesdomestically known and well-respected. The biggest enhancement is the gross revenue potential of a product or service. This benefits Sanford with gaining new access to new nations or regions, which minimizes the investment required to introduce new marketplaces and offer the possibility of quicker returns on marketing investment (Ueltschy Laroche, 2011). Stanford Medical Center utilizing their brand name could boost capacity utilization, and attract new consumers, for their services or products internationallyRead MoreGlobalization Is The Rise Of Global Economy818 Words à |à 4 Pagesglobalization is often thought of in economic terms (i.e., the global marketplace), this process has many social and political implications as well. Many in local communities associate globalization with modernization (i.e., the transformation of traditional societies into Western industrialized ones). At the global level, globalization is thought of in terms of the challenges it poses to the role of governments in international affairs and the global economy At political and economic level, globalizationRead MoreMarketing Strategy Of Pepsico, Inc.1037 Words à |à 5 Pagesminority advisory boards. Under the leadership of Steve Reinemund, Pepsi effectively measured diversity and changed the culture of the organization so that each division saw reduced minority turnover rates, improved minority ratios, and increased health scores; however, the leading figure of these campaigns has decided to retire in this case study, leaving the company in a predicament. Problems The first major problem arises with the transition in leadership. As one of the worldââ¬â¢s most respectedRead MoreOperations Strategy at Galanz1633 Words à |à 7 Pagesmaintain their massive market share. 4. What are Galanz s competitive and operations strategies, and how does its operations strategy support its competitive strategy? The core competitive strategies of Galanz mainly reside in their cost leadership approach and ability to wage price wars to gain market share. Their operations strategies directly complemented these competitive strategies through a variety of ways. Operationally, Galanz aimed to escalate production capacity through free production
Friday, May 15, 2020
The Scientific Field Of Psychology - 2425 Words
The minds of men have never been a terribly cogent or consistent place, rather one that primarily ââ¬Å"oscillates between sense and nonsenseâ⬠(Jung). This, of course, begs the question as to why are we, as human beings, are the way we are; what makes us tick? Most people have probably asked this question at one point or another, there are those of us today who have dedicated their entire lives to answering this question. Humanityââ¬â¢s answer to this conundrum is the scientific field of Psychology, the study of the human mind and its functions. Psychology can be traced back to as far as 428 B.C. stemming from the Ancient Greeks (Plato), but at this time it was more philosophic thought than a field of science; it did not become a legitimate scientific field until the early 1800s. Before the 1800s, even after its founding to an extent, it was not fully accepted to be science; other scholars thought the study of the human mind and its mechanisms to be too abstract a field to be considered anything but philosophy. As biology developed and neurology emerged psychology gained the support it needed to given credence by other scholars and fields of science. Moving farther ahead in the history of psychology, what we would today largely recognize as practices contemporary did not come about until even later point on the psychology timeline. Furthermore, contemporary psychology is dramatically different from modern day psychology, this is a science that has grown and evolved dramatically evenShow MoreRelatedUnderstanding the Scientific Field of Social Psychology Essay1565 Words à |à 7 PagesSocial psychology is a study which seeks to study and understand social behavior. It tells us more about the group behavior, how we interact and how it impacts our decision. According to scientist Gordon Alliport, Social psychology is a discipline that uses scientific method to understand and explain how the thought, feeling and behavior of individuals are influenced by the actual, implied or imagined presence of other human beings. Social psychology is not limited to any social topics but looksRead MoreAbnormal Psychology1154 Words à |à 5 Pages Abnormal Psychology: The field of abnormal psychology is a scientific discipline that focuses on examining the causes of mental dysfunction or abnormal behavior. Some of the major areas of study in this field include emotional disturbance, psychopathology, mental illness, and maladjustment. This scientific discipline examines abnormal behavior since such actions are expressed due to psychological dysfunction that contains some features of deviance, potential injury, and distress. As various typesRead MoreTesting The Limits Of Sense And Science930 Words à |à 4 Pagespseudoscientific ideas of psychology such as spiritualism in which to support the scientific and experimental boundaries of the discipline of psychology. Coonââ¬â¢s purpose of this article was to illustrate how scientific psychology came to be developed and personify those who fought for experimental psychology. These psychologists established to maintain the boundaries of psychology as a field of science. Throughout the article, Coon presented popular ideas of psychology that made psychology in the eyes ofRead MoreFundamentals of Research Methodology1135 Words à |à 5 Pageswill explore the fundamentals of research methodology in the Psychology field and discuss the importance of psychology. The answers to these questions are the basis for the theories that led to research. Research is the groundwork performed by Psychologists in order to answer questions about behavior and the mind. The outcome of the research will offer a clear picture of why an individual act the way he or she does. In the Psychology field, data is gathered to conduct the research and produce an outcomeRead MorePsychology As A Modern Science975 Words à | à 4 PagesAbout Psychology is a known work of the psychology world which was published in 1986. Beginning courses in psychology use his text frequently. Stanovich primary purpose for writing the text is to bring attention to his observation that the publicââ¬â¢s understanding of psychology is different from psychology as a modern science. Psychology as a modern science explains the underlying functions that shape human attitudes and behavior. To the people who misunderstand this, the field of psychology is notRead MoreIs Psychology A Science?998 Words à |à 4 PagesThe question that ââ¬Ëpsychology is a Scienceââ¬â¢ motivates a substantially critical debate amongst many professions, having very strong opinions. To come to a vigorous conclusion on this subject we must take into recognition both sides of the argument, what is science, and weather Psychology meets the principles of Science. In doing this the following essay will be debating the principles of science, the sci entific unifying approach, poppers opinion on whether psychology is a science through his theoryRead MoreThe Nature Of Psychology As A Discipline1714 Words à |à 7 PagesIn the media we often encounter rather unfavourable portrayals of psychology, which characterize it as a ââ¬Å"softâ⬠, intuitive subject. It receives a lot of criticism for failing to precisely test and predict the examined phenomena. Psychology is falsely perceived by many as the pure study of the abstract, metaphysical ââ¬Å"mindâ⬠. The ambiguity of the concept makes any scientific investigation of human behaviour questionable. However, this belief is a misconception. Although there are aspects of human behaviourRead MoreThe Role of Research and Statistics in the Field of Psychology1358 Words à |à 6 Pagesand Statistics in the Field of Psychology Abstract Research and statistics are essential elements within the field of Psychology. Through the evolution of technology, the task of conducting adequate research and statistics methods have become abundant in methodology. Because of such, research collection and experimentation approaches of researchers and Psychologists, greatly vary in specificity. However, one method reigns true and consistent, and that is the Scientific Method; of which willRead MoreHistorical Perspective of Abnormal Psychology1014 Words à |à 4 Pagesï » ¿Running head: ABNORMAL PSYCHOLOGY Historical Perspective of Abnormal Psychology [Students Name] [Name and Section no of Course] [Instructors Name] [Date] Introduction Abnormal psychology can be defined as the study of mental disorders. It includes the topics and problems that are very common in our daily lives. TV, newspapers, magazines and websites, frequently expose the cases of celebrities and famous personalities that suffer from drinking, eating or some other kind of mental disorderRead MoreHow Psychology Is The Human Mind And Behavior1513 Words à |à 7 PagesPsychology is the science which helps to understand the human mind and behaviour. To understand properly, one needs to trust on scientific methods that would help in recognizing the aspects related to the behaviour and psychological processes going in the mind of an individual. Instead of just trusting on personal observations about the experiences that an individual faces, the process of scientific research is much more systematic as well as authentic while trying to assess the details about the
Wednesday, May 6, 2020
The Water Crisis And Poverty - 1854 Words
Over the years, the water crisis and poverty has become a problem that has affected the third world countries. It can be described as the quality and condition of being financially unsettled. South America, Africa and Eastern countries are cases of poverty that has a shortage of many needs and wants that many of the wealthiest countries have enough of. Poverty can occur in many parts of the world not just undeveloped countries. Although, the most serious poverty conditions have taken place in the third world and the southern parts of the globe such as African for example. Poverty is a problematic issue that has affected the world for many centuries, itââ¬â¢s caused the loss of many great civilizations and chances that countries havenââ¬â¢t had to become better, and for that reason causing some of the countless consequences to these countries that falls deep into the destruction phase and not being able to get back up, fast enough to make a change. The whole world has an essential role in trying to protect the resource of water. Water is a major necessity that everyone needs in order to stay alive. Without water, people may possibly be able to only go a few weeks to a few months before having serious health complications or even death in the worst case scenario. One of the many concerns on the subject of water is if there will be enough water for the populations to come within the next twenty to seventy years. The lack of water is often taken for grant by everyone who has it butShow MoreRelatedWater Scarcity Is An Environmental Problem That Reaches1446 Words à |à 6 Pages Water scarcity is an environmental problem that reaches around the globe. This lack of water is called the World Water Crisis. In the U.S, people are privileged enough to be able to use clean water for many things. However, the U.S is effected by water scarcity as well as countries who are underdeveloped and aren t as privileged as we are. Only 2.5 perc ent of Earth s water is fresh water, of which industrial uses account for 22 percent of available fresh water, domestic use requires only 8Read MoreFlint Water Crisis Has Been A Low Key Story917 Words à |à 4 PagesFlint water crisis has been a low key story that did flush out into mainstream media until recently in early 2016 when President Baraka Obama declared this as a federal state of emergency. This crisis began in April 2014 when Flintââ¬â¢s water supply had been switch from Lake Huron, Detroitââ¬â¢s water system, to the Flint River which has high rates of contamination (Craven and Tynes 2016). After many complaints and petitions to switch the water supply back to Lake Huronââ¬â¢s water, the water source was stillRead MoreThe Environmental Crisis Of Kenya And The United Nations Framework On Environmental Change1453 Words à |à 6 Pages The environmental crisis is the biggest crisis of our time, climate change, scarcity of fresh water and bio di versity loss are just a few of the problems caused by the environmental crisis. National and international organizations try combat the dire effects of the environmental crisis like The Green Belt Movement in Kenya and The United Nations framework on Environmental Change, they create initiatives like sustainable development but they have not succeeded. My essay will introduceRead MorePopulation Decline Initiated The City s Fiscal Stress1133 Words à |à 5 Pagesunemployment as a result in crisis in the manufacturing sector also took place. Consequently, the decrease in employment resulted in consistent decline in the cityââ¬â¢s income tax receipts, causing revenues to fall approximately by 54 percent (Stone et al.2015). Additionally, the city failed to reduced its services despite population decreases, which forced strains on the maintaining of its workforce. The crash of the manufacturing industry was crucial in prompting Detroitââ¬â¢s financial crisis. ââ¬Å"Of the 333,000Read MoreFlint, It All Began With Debt1613 Words à |à 7 Pagesdownsizing impacted everyone in Flint. As GM downsized the poverty rates increased, Flintââ¬â¢s government began looking for ways to make up the lost money. In 2011, Flint was 25 million dollars in debt and desperately looking for ways to reduce it (Dixon). The city of Flint was now under a state of emergency and people began asking questions. Governor Rick Snyder made the decision with his appointed members to switch Flintââ¬â¢s water supply from the Detroit Water System to Flintââ¬â¢s own river that ran through townRead MorePoverty in Kenya, Africa868 Words à |à 4 Pages Poverty is one of the biggest problems that the world faces in present time. The poverty that takes place in more underdeveloped countries such as Kenya, Africa, is majorly affecting the citizens because of the diseases that are being spread throughout the entire state, the lack of medical supplies that is needed for each doctor, and unsanitary water and a very insufficient amount of food. The health and well being of the citizens of Kenya, Africa is horrific, many of the diseases that are spreadRead MoreFlint And The Industrial Era1226 Words à |à 5 Pagesleft Flint, the city was devastated and itââ¬â¢s exit contributed to the poverty we see now. The post-industrial era not only left the city in despair, but also left many things in questions, such as the large amounts of lead used during that era that has thus left the city more vulnerable. The current crisis in Flint is able to portray the damages of this ââ¬Ëindustrial legacyââ¬â¢ that has now affected their water. The Flint water crisis could have been avoided had they properly assessed the situation andRead MoreImproving Clean Water And Sanitation1651 Words à |à 7 PagesIntroduction: The specific target of interest is improving clean water and sanitation. The specific country of interest is Ethiopia, the landlocked country located at the horn of Africa. Although Ethiopia has experienced significant economic growth and declining poverty they are still susceptible to issues such as disease, climate related crisis, and drought. High rates of infant and maternal mortality remain as well as limited access to clean water. Ethiopia is the second most populated Sub-Saharan AfricanRead MoreBlue Gold : The World s Most Imbalanced Resource1047 Words à |à 5 PagesStates and Europe, have always thought of a water crisis only being an issue for poor countries. Nevertheless, a combination of growing inequality, climate change, and the mismanagement of water sources in Western Society has brought this water crisis home. The so called ââ¬Å"solutionâ⬠of privatization of our worldââ¬â¢s most precious resource has increased the price and availability of fresh water in all places. Those who have the ability to pay will have access to water, and those who do not will have to liveRead MoreHow Toxic Flints Water Really Is By Reporter Christopher Ingraham1205 Words à |à 5 PagesImagine being informed that the water with which you bathe, brush your teeth, and cook is the root of many serious and sometimes fatal health problems. Sadly, this is the case for a majority of the citizens in Flint, Michigan. Ac cording to an online article titled ââ¬Å"This is how toxic Flintââ¬â¢s water really is,â⬠by reporter Christopher Ingraham, the culprit is high concentrations of lead that have leached into tap water from lead-containing pipe systems and fixtures as they slowly corrode. The article
Tuesday, May 5, 2020
Tourism Hospitality Sales and Promotion
Question: Discuss about the Tourism Hospitality Sales and Promotion. Answer: Introduction The identified advertisement has been published in Virgin Australia Voyeur magazine presenting the incredible natural beauty of Australia. The promotional advertisement will attract the tourists travel in Virgin Airlines to visit Australia. In addition to that, the selection of representation technique and images of most renowned natural destinations have been reflected on the print advertisement to provide a fabulous location (Raghavan, 2015). The destination will help the airline to bring more business clients to choose Virgin Airlines to visit the country. Organisation and Industry Background Virgin Australia Airlines is the second largest Australian airline company that serves the main cities of Australia. The company was formally named as Virgin Blue Airlines that has turned to be the biggest airline by the fleet. Virgin Australia transformed its services to become the New World Carrier and has served the needs of Australian Tourism Department (Travel.virginaustralia.com, 2016). Australia is a good choice for nature loving people, and the development of the Airline industry has served the tourism needs of the country. Major cities of Australia are connected through air support that provides the visitors with a comfortable experience. Market Review The statistical data of tourism industry shows that domestic travelling has declined in the recent years due to different terrorist activities all across the world. Furthermore, the recent fluctuation in the oil prices has negatively impacted the Australian Airline Industry. Considering the international tourism in Australia, it can be seen that the figures of international tourist visiting Australia has increased in the recent years (Park Young Jin, 2015). Hence, the tourism industry and other support industry that relies on the tourism industry have the potential to grow in the recent years. A figure has been given below that presents the number of tourists visiting Australia from different parts of the world. Figure: Tourist visits in Australia Source: (www.tourism.australia.com, 2015) Recent development in the marketing policies of the Australian Tourism industry portrays a pull in the demand of tourist visiting Australia. Hence, there is a potential for growth in the Airline industry as well as in the tourism industry of Australia (Stewart and Furse, 2010). To fight the high level of competition, Virgin Australia has improvised different marketing tactics and advertising activities to promote the brand in Australia. In order to promote the brand, the company has focused on promoting Australian tourism to attract foreign visitors. Critical evaluation of the promotion and advertising AIDA framework The AIDA framework has been highly applied in the magazine advertisement as described below. Attention: In order to get the attention of the target audience, significant photographs and presentation techniques have utilised in the magazine advertisement. On the other hand, vibrant colours have been used to get the attention of the target demographics. Interest: In terms of interest perspective, the highly classified advertisement will let the reader know about the most suitable destination of the island continent. Moreover, the presentation is the key resource of public interest in this very advertisement (Janssens and De Pelsmacker, 2015). Desire: The name of the brand has been tactically utilised in the advertisement to promote Virgin Airlines through their Virgin Australia Voyeur magazine. The desire of the advertisement can be mentioned as the inspiration to visit Australia through the Virgin Airlines. Action: The action presented in the advertisement will encourage the passengers of Virgin Airlines to prefer the services of the group in case of visiting a prime destination such as Australia from any part of the globe. Advertising Appeal Looking into the printed advertisement of Virgin Airlines, it can be seen that the picture portrays different appeals to the viewers to attract their attention. First is the rational appeal that provides the viewers with knowledge about Australia and some major attraction of the region (Stewart and Koslow, 2009). Second is the sexual appeal that has been used by portraying a female figure in the advertisement. Hence, it can be seen that the advertisement is quite effective in attracting people and helping the company to promote its brand and Australian tourism. Message execution style In the given print advertisement, the message execution style has included vibrant images, public lifestyle and testimonial of the prime locations in Australia. By focusing on the main holiday destinations in Australia, the magazine advertisement has made an appeal to the target audience to pick the best locations. Also, the introductory brief about the Great Barrier Reef has been provided to encourage the visitors. Along with that, one of the selected images has perfectly explained the lifestyle of the people in the visiting country. Furthermore, the testimonial of the locations has been impressive for message execution supportive for the airline corporation (Kim, 2015). Recommendation On the basis of the selected advertisement of Virgin Airlines, some of the additional features and services must be included in the advertisement so that the target customers may identify the latest schemes and services of the airline company. Tactically, the advertisement should focus on a particular subject or service of the airline corporation (Gotlieb and Sarel, 2012). Moreover, the message execution style can be improved by promoting some product symbols or building a mood around the subject of the advertisement. Conclusion The complimentary advertisement has shown the tourist locations and lifestyle of the visitors in the prime locations in Australia to motivate them for visiting the country. At the same point in time, as the magazine is given to the passengers of Virgin Airlines in the boarding schedule, the passengers will identify the services and advantages of the airlines for further access through the advertisement. References Anon, (2014).Virgin Australia Voyeur. [online] Available at: https://travel.virginaustralia.com/sites/default/files/styles/hero_large/public/landing_page/display_image/20140910/1000x400_voyeur.jpg [Accessed Aug. 2016]. Gotlieb, J. and Sarel, D. (2012). The influence of type of advertisement, price, and source credibility on perceived quality.Journal of the Academy of Marketing Science, 20(3), pp.253-260. Janssens, W. and De Pelsmacker, P. (2015). Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement.Journal of Marketing Communications, 11(2), pp.113-128. Kim, W. (2015). An Exploratory Study of the Influence of Cognitive Styles on the Perception and Advertising Effects of Contextual Advertising.The Korean Journal of Advertising and Public Relations, 17(3), p.169. park young jin, (2015). A study on advertisement effects of the type of Internet banner advertising -Focusing on the Naver Time board Rolling board-.Journal of Korea Design Knowledge, null(34), pp.397-406. Raghavan, J. (2015). Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony.Media Watch, 6(1), p.82. Stewart, D. and Furse, D. (2010). Analysis of the Impact of Executional Factors on Advertising Performance.Journal of Advertising Research, 40(6), pp.85-88. Stewart, D. and Koslow, S. (2009). Executional Factors and Advertising Effectiveness: A Replication.Journal of Advertising, 18(3), pp.21-32. Travel.virginaustralia.com. (2016).Virgin Airlines. [online] Available at: https://travel.virginaustralia.com/sites/default/files/styles/hero_large/public/landing_page/display_image/20140910/1000x400_voyeur.jpg [Accessed Aug. 2016]. tourism.australia.com. (2015). ABSarrivalsDec2015. [online] Available at: https://www.tourism.australia.com/documents/Statistics/ABSarrivalsDec2015.pdf [Accessed Aug. 2016].
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